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Custom vs Template Themes: What’s Best for Your Shopify Store?
  • by WTF Media

Custom vs Template Themes: What’s Best for Your Shopify Store?

(The Honest, Founder-Friendly Breakdown) Every Shopify brand hits this crossroads sooner or later:“Should we use a ready-made theme… or build something custom?” Both options work.Both have pros.Both have limitations.But only one truly supports how your brand wants to grow. At...

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What is GEO (Generative Engine Optimization) and Why It Matters for Your Brand
  • by WTF Media

What is GEO (Generative Engine Optimization) and Why It Matters for Your Brand

(SEO Isn’t Enough Anymore-AI Needs to Notice You Too) Search is changing.People aren’t just clicking websites-they’re getting answers directly from AI engines like Google SGE, ChatGPT and Perplexity. Which means your brand is no longer fighting for links.You’re fighting for...

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10 Essential Shopify Apps Every Growing Brand Needs
  • by WTF Media

10 Essential Shopify Apps Every Growing Brand Needs

(Plus: Why You Shouldn’t Install Everything You See) Shopify apps are like snacks.A few make your life better.Too many and suddenly everything slows down. At WTF Media, we help brands like The Plated Project, Nama Home, Zookeeper, and Shivan &...

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Pick the Perfect E-commerce Platform for 2026
  • by WTF Media

Pick the Perfect E-commerce Platform for 2026

Choosing an e-commerce platform in 2026 can feel overwhelming, everyone claims to be the best, and every option seems perfect on paper. Let’s simplify it, cut the jargon, and walk through it the WTF Media way - honest, sharp, and...

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Performance Marketing Attribution: Understanding What’s Really Driving Your Sales
  • by WTF Media

Performance Marketing Attribution: Understanding What’s Really Driving Your Sales

(For Brands Tired of Guessing and Ready to See the Real Picture) Every founder has asked this question at least once:“What actually brought me this sale?”Google Ads? Instagram? WhatsApp? A creator? That reel from three weeks ago?Or your website finally...

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The Complete Guide to Shopify Store Speed Optimization
  • by WTF Media

The Complete Guide to Shopify Store Speed Optimization

(For Brands That Want Their Website to Move Faster Than Their Customers Scroll) Website speed is the silent deal-breaker in e-commerce. (Shopify page speed)If your Shopify store takes too long to load, customers leave and Google happily pushes your competitors...

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