(A Multi-Designer Fashion House Goes Online - Beautifully, Boldly, Seamlessly)
Based in the heart of Ahmedabad, The Retail Therapy is a curated fashion destination bringing together India’s most loved designers under one roof. Known for its bold edits, impeccable taste, and exceptional in-store experience, the brand wanted its online presence to feel just as exciting - a digital space where discovery feels effortless and fashion feels personal.
Project Highlights
Website Design & Development for a Multi-Designer Store: A seamless, conversion-focused Shopify store built to showcase multiple designers effortlessly.
Website Maintenance & Ongoing Support: Continuous updates, fixes, and backend support to keep the store running smoothly every day.
Website Speed & Stability Optimization: A fast, reliable shopping experience with optimized load times and stable performance across devices.
Performance Marketing to Fuel Revenue: Data-driven ads and creative testing designed to consistently drive traffic, sales, and brand growth.
Challenges We Tackled
Creating an online universe for a multi-designer boutique is never a simple upload and launch job. It requires structure and strategy.
1. The E-commerce Education Curve
Before building the platform, we had to help the brand understand how an online retail business works, from cataloging to pricing logic to promotions to logistics. Explaining the eCommerce model with patience and clarity became step one.
2. Convincing the Brand to Go Online
The Retail Therapy had a strong physical presence but limited belief in eCommerce. We had to build trust, confidence, and a shared vision for a scalable online store on Shopify.
3. Budget Realities & Tight Timelines
Crafting a premium multi-designer storefront within a defined budget and a sharp timeline required smart decision-making and ruthless prioritization.
4. Multi-Team Coordination
While WTF Media handled the build, we also aligned with the brand’s social media team to ensure that digital content supported the online store - product drops, collection posts, styling edits, and more.
Our Solutions
Strategic UX + Design Mockups
We created clean, conversion-focused layouts built for browsing multiple designers with ease. Filters, collections, styling notes - every detail was designed to feel intuitive and premium. Mockups were refined collaboratively until the brand said, “Yes, this is it.”
Full Shopify Store Development
Using the best of Shopify store development, we built a robust, scalable multi-brand architecture, optimized for speed, clarity, and future growth.
Website Maintenance & Stability
Once live, WTF Media stepped in with full website maintenance support, continuous fixes, stability checks, and performance upgrades to keep the store running seamlessly.
Performance Marketing That Respected the Learning Curve
Launching an online store is one thing; getting people to find it, trust it, and shop from it is a completely different game. For The Retail Therapy, we approached performance marketing with patience, empathy, and data as our north star.
We didn’t expect instant miracles.
We expected patterns and we studied them.
We experimented with everything that influences a shopper’s decision:
Creatives: from clean designer-focused visuals to bold styling content
Audience testing: discovering where the real TRT shopper lives online
Hooks & copy: luxury tone vs conversational tone vs urgency-driven messaging
Ad formats: carousels, static, video try-ons, collection highlights
Every test taught us something new about the brand’s customers - their tastes, their spending patterns, their scroll behavior.
Instead of forcing trends, we listened to the data and evolved the strategy step by step.
That slow, steady, strategic approach helped build sustainable traffic and real revenue, not just “clicks.” This wasn’t performance marketing for the sake of spending. It was performance marketing built with understanding, patience, and respect for a brand finding its digital voice.
Cross-Team Creative Strategy
We worked with the social media team so Instagram wasn’t just a pretty grid, it became a funnel leading customers to the online store.
100% Brand Support
WTF Media didn’t operate as an “agency.” We operated like an extension of the brand’s internal team - fully invested, fully available, fully aligned.
Daily communication to ensure decisions never piled up
Weekly updates to maintain absolute clarity on progress
Transparent conversations about what would work, what wouldn’t, and why
Honest guidance in moments of hesitation or uncertainty
Consistent collaboration across website, marketing, and social teams
Whether it was a midnight bug, a last-minute creative request, or a strategic call before a sale - we were there. Every step of the way.
We gave The Retail Therapy the confidence that someone was watching the store - fixing, improving, polishing, and guiding.
Our support wasn’t reactive; it was proactive. And that’s what helped the brand grow without chaos, confusion, or overwhelm.
Benefits & Outcomes
The Retail Therapy’s new Shopify store is fast, stable, and beautifully designed - delivering a smooth shopping experience that finally matches the brand’s in-store charm. With optimized page speed and a refined UX, customers can explore designers, styles, and collections effortlessly, leading to higher engagement and longer browsing sessions.
On the growth side, the combination of a strong online storefront and strategic, data-driven performance marketing created steady lifts in conversions, purchase volume, and returning customers. The brand’s internal team quickly adapted to Shopify’s intuitive backend as well, making it easy for them to manage products, launch offers, and update designer collections without friction.
Most importantly, confidence replaced hesitation. What began as doubt about eCommerce grew into a stable, thriving online business backed by WTF Media’s development, maintenance, marketing, and brand support. The Retail Therapy didn’t just go online; they expanded their universe, opening a polished and profitable new chapter for shoppers across India.
