(A Luxury Brand’s Leap Into a Faster, Smarter & More Scalable Shopify Store)
An ambitious Indian design house, Nama Home combines traditional metal craftsmanship with modern minimalism. Born from a deep love of artisanal metalwork, the brand’s ethos is that “minimal and playful aren’t opposites”. This bold vision has earned Nama Home coverage in leading design publications such as Vogue India and Architectural Digest, highlighting its status as a cutting-edge luxury furniture label.
The Turning Point
The ambitious brand reached out with a clear challenge: improve the experience, clean up the technical foundation, and make the digital storefront feel as premium as the products.
Project Highlights
Platform Migration & Development: Full migration from the existing WordPress site to Shopify.
Website Redesign: Premium eCommerce website design with a mobile-first, responsive Shopify theme.
New UX & Design Mockups: Collaborative UX design and high-fidelity mockups, iterated until client approval.
Performance Optimization: Comprehensive Shopify speed optimization and website speed improvements, including global CDN integration and media optimization for stability.
Ongoing Maintenance & Support: Continuous website maintenance and eCommerce support services from WTF Media’s team to ensure long-term performance and brand consistency.
Challenges We Tackled
1. The Big Persuasion: Moving From WordPress to Shopify
Convincing an aesthetics-driven luxury brand to shift platforms is… delicate.
WordPress offered flexibility, but not the stability, structure, and speed Nama Home needed.
We had to demonstrate - patiently - why Shopify was the long-term win.
2. Migration Complexities
Migrating a live luxury store without hurting revenue is no small task.
Inventory, customers, URLs, SEO, design ethos — everything needed to be rebuilt thoughtfully.
3. A Few Non-Negotiables + A Few Compromises
Shopify comes with its own set of restrictions.
We recommended alternatives, explained possibilities vs limitations, and aligned expectations without compromising the brand’s essence.
4. Budget Discipline & Tight Timelines
A complete rebuild with a fixed budget and an aggressive launch timeline meant razor-sharp planning. Every hour had to be used with intention.
The new site design had to capture Nama Home’s signature “modern. metal. minimal.” style.
Our Solutions
WTF Media’s team jumped into action with a brand-focused design and technical overhaul.
A New UX + Design Mockup
We reimagined the browsing experience — cleaner architecture, clearer product flows, and a luxury-aligned interface.
The new mockup was shared, refined, and approved collaboratively.
Full Shopify Build + Migration
From clean code to structured navigation to data transfer — we rebuilt Nama Home’s digital foundation with Shopify best practices at its core.
Continuous Website Maintenance & Stability Checks
New integrations, speed issues, updates, content changes — we actively supported the team even post-launch.
100% Brand Support at Every Stage
The WTF Media team worked hand-in-hand with Nama Home:
Daily communication
Transparent notes
Realistic timelines
Consistent problem-solving
Zero shortcuts, zero surprises
This wasn’t an agency project.
It was a partnership.
Benefits & Outcomes
The newly launched Shopify store delivers on every front. Early tests showed much faster page loads and smoother navigation, which industry studies link directly to higher conversions. In fact, one analogous Shopify migration saw a 150% increase in sales and a 7× lift in conversion rate within weeks. We anticipate similarly strong gains for Nama Home now that its site is optimized end-to-end.
This remains one of WTF Media’s proudest transformations.
100% Client Satisfaction - The Nama Home leadership is thrilled with the outcome. They praised the seamless launch and the collaborative process. The new Shopify store backed by WTF Media’s design expertise and support not only looks and works beautifully, but it also empowers the brand for future growth.
In summary, the WTF Media-led migration and redesign gave Nama Home a premium, high-performance Shopify store. By blending stunning eCommerce website design with robust Shopify development (migration, speed optimization, and maintenance), we have elevated the brand’s online presence and set the stage for continued success. The result is a site that customers love, sales teams can easily manage, and the Nama Home team is 100% confident in exactly the outcome we promised.
