(A Purpose-Led Brand, A Four-Year Partnership, and a Website That Grew With the Impact)
The Plated Project isn’t just a homeware label. It is a purpose-driven movement that marries craft-led design with measurable social impact. Rooted in thoughtful aesthetics and high-quality production, the brand creates home pieces that read like small sculptures: deliberate, tactile, and made to last. But what truly sets The Plated Project apart is its mission-first model, every sale channels resources toward fighting hunger and supporting social causes, so buying feels like a thoughtful choice, not just a transaction. That blend of art, utility, and impact has attracted a community of conscious shoppers who care about provenance, story, and the difference their purchase can make.
WTF Media stepped in as their website partner and proudly continues to support them, four years strong.
Project Highlights
Website Maintenance & Ongoing Support: Reliable, hands-on support managing updates, fixes, enhancements, and day-to-day website operations.
Speed & Stability Optimization: Continuous performance tuning to keep the site fast, stable, and ready for traffic surges at any stage of growth.
Prompt Launch Support & Operational Assistance: End-to-end technical support for product drops, campaigns, and high-visibility moments — including Shark Tank.
Quarterly UX/UI Design Recommendations: Strategic design reviews each quarter to refine layouts, improve usability, and elevate the brand’s digital experience.
Challenges We Tackled
The Plated Project came to us through a referral, just as they were gearing up for their next big phase. They had managed their website independently since launch, but with rapid growth ahead, expanding from India to the UAE, and a major milestone like Shark Tank around the corner, they needed a stable, reliable, and forward-thinking digital partner.
We were new.
We were nervous.
But we were also confident in the quality of work we bring to the table.
And from day one, we promised one thing: We deliver what we say. Four years later, we still do.
As the brand scaled, so did the complexity. Their website needed constant refinement without overwhelming the interface. New functionalities had to be added, customised, and optimised all without compromising performance. Major collaborations such as Tata Tea x TPP, Dia Mirza x TPP, and Royal Enfield x TPP demanded unique landing pages, custom storytelling formats, and additional technical builds. Each partnership came with its own creative requirements, tight timelines, and spike in traffic and we ensured the site handled it all smoothly.
During high-pressure moments like Shark Tank, we provided additional support, handled last-minute requests, and kept the website stable and conversion-ready. As visibility grew, expectations grew with it and the site needed to evolve faster than ever.
Another critical challenge emerged with time:
As brands grow, they often explore new agencies and external experts for “better solutions.” The same happened here. A freelancer brought in to “boost performance” ended up doing the opposite - breaking stability, affecting load times, and forcing WTF Media to step in and rebuild the site back to health.
Lesson learned: With growth comes noise.
But the right partnership teaches you one thing - trust the process with patience.
And that’s a value we stand by at WTF Media.
Our Solutions
Over the years, our role has extended far beyond maintenance. What began as simple updates evolved into a full-scale partnership - one where we continuously refined performance, streamlined UX, tightened code architecture, and built custom features without bloating the theme. As the brand scaled, we ensured the website could handle growing traffic, new flows, and high-impact moments. From everyday fixes to high-pressure phases like Shark Tank, we became The Plated Project’s digital backbone - keeping the site stable, fast, and ready for whatever came next.
Stable, Speed-Optimized Shopify Foundation
We worked continuously behind the scenes to keep the website fast, responsive, and technically sound. Through Shopify speed optimization, image compression, code clean-ups, script audits, and performance monitoring, we ensured the site remained lightweight even as new features were added. This allowed The Plated Project to scale traffic during campaigns, launches, and Shark Tank visibility without experiencing slowdowns or crashes giving the brand the confidence that their website could grow with them.
Quarterly Design & UX Recommendations
Every quarter, we conducted in-depth UX and design reviews to evolve the storefront in a mindful, conversion-driven manner. This included refining layouts, simplifying content hierarchy, improving navigation flow, and refreshing visual elements. We focused on reducing clutter while preserving the brand’s artistic storytelling, resulting in cleaner pages, stronger product presentation, easier browsing, and UX decisions that improved both engagement and conversions.
Daily Operational Support
Our team acted as The Plated Project’s on-call digital partner, handling day-to-day website operations with speed and reliability. Product uploads, inventory updates, bug fixes, content adjustments, seasonal campaign setups, last-minute requests, everything was managed smoothly so the brand never had to worry about technical blockers. This constant operational support helped the team run their business without disruption, even during intense launch cycles.
Shark Tank & Launch-Day Operations
When the brand prepared for their Shark Tank appearance, a milestone moment that could dramatically spike traffic - WTF Media stepped in with full support. From last-minute fixes, pre-launch QA, strengthened the site’s failsafes, optimized critical pages, and stayed available for real-time monitoring. Our priority was ensuring the site remained fast, stable, and fully functional during peak national visibility - and it did.
Functionality Enhancements Without Compromising Performance
As the brand introduced new product lines, collaborations, and campaigns, we built and customized functionalities that enhanced storytelling and improved conversions. This included custom bundling features, optimized collection layouts, creator-focused showcases, seasonal landing pages, and dynamic elements that elevated user experience. Importantly, each feature was implemented with careful attention to performance, ensuring that added creativity never came at the cost of speed or stability.
Benefits & Outcomes
Over four years, The Plated Project’s digital presence has evolved into a fast, stable, artful storefront that reflects the brand’s mission and supports its scale.
Customers now experience a smooth, polished website with fast load times and meaningful interactions. The stable Shopify backend allows the internal team to manage updates confidently, and the performance improvements have supported healthier conversions across collections and campaigns.
Most importantly, the brand found trust - trust that their website would perform when it mattered most. Trust that their digital partner understood their rhythm. And trust that WTF Media would fix, support, innovate, and stand by them through every phase of growth.
In the end, The Plated Project didn’t just maintain a website.
They built a long-term partnership.
And together, we continue to build a digital space worthy of their impact.
Note of Gratitude
A heartfelt thank you to Chitresh, the founder of The Plated Project and the entire team for placing their trust in us from day one and standing by with patience through the highs, lows, and learning curves of this journey.
