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(A Creative Womenswear Label and A High-Stakes TV Runway)
Love, Kiki is a women’s fashion label founded by Kirti Talwar in Delhi. The brand prides itself on conscious, artistic, and effortlessly wearable designs – “clothes that are fun, easy, and wearable” with character. Rather than chasing fleeting trends, Love, Kiki celebrates individuality through everyday pieces: fluid dresses, co-ords, and separates that feel modern and personal.
Love, Kiki took the stage on Jio Hotstar’s reality show Pitch to Get Rich, Bollywood heavyweights like Manish Malhotra couldn’t help but take notice. Manish praised Kirti’s collection for its confidence and unique vision, and judge Malaika Arora even joked, “Manish loves Kiki,” as they admired the brand’s runway looks.
WTF Media was brought on as Love, Kiki’s Shopify partner at this critical juncture. The founders had recently migrated their store from Wix to Shopify and were about to debut on national TV. They needed a trustworthy tech partner to handle maintenance, optimize performance, and support launches (especially during the TV spotlight). We stepped in with one goal: make the Love, Kiki store fast, stable, and stress-free before and after their Pitch to Get Rich appearance.
Love, Kiki came to us at a high-pressure inflection point. They had just moved their store to Shopify with no traffic or sales metrics to guide tweaks, and immediately faced a national TV runway. Their DIY website needed urgent speedups, bug fixes, and design polish. In our first week, we audited the whole store: codes, old images, unoptimized scripts - everything that could slow down a site.
We were the new team but we knew we could deliver. The Love Kiki founders trusted us to stabilize and optimize their Shopify site on short notice. We had to make sure the store could handle a flood of viewers from Pitch to Get Rich without a hitch. In practice, this meant overhauling the store’s foundation (caching, image compression, code cleanup), streamlining the theme, and tightening the checkout flow all while preserving the brand’s clean, artistic aesthetic.
Stable, Speed-Optimized Shopify Foundation
We built Love, Kiki a lean, high-performing Shopify foundation by auditing the site, cleaning up theme code, compressing images, and optimising scripts. Every page was tuned for speed and mobile responsiveness, allowing the store to handle traffic spikes with ease even during their Pitch to Get Rich feature.
Quarterly UX/UI Design Recommendations
Each quarter, we reviewed the storefront through a user-first lens, refining layouts, simplifying navigation, and improving product visibility. Our design recommendations focused on cleaner pages and stronger conversion flows enhancing usability without diluting the brand’s visual identity.
Daily Operational & Maintenance Support
As Love, Kiki’s on-call website partner, we handled daily updates, bug fixes, content changes, and seasonal setups. With continuous monitoring, timely updates, and proactive maintenance, the store stayed stable, secure, and stress-free for the team.
Functionality Enhancements Without Compromise
As the brand evolved, we introduced new features from custom landing pages to improved collections and lookbooks all built with performance in mind. Every enhancement was tested carefully to ensure creativity never came at the cost of speed or stability.
Love, Kiki’s Shopify store is now a polished, high-speed storefront that matches the brand’s ambitions. Pages load quickly even with rich visuals, and the checkout flows work seamlessly exactly what drives conversions (fyi, a one-second delay can lose 7% of sales). Customers enjoy smooth browsing and quick shopping, which directly boosts sales. Internally, the team has peace of mind knowing their site will hold up during any spike, letting them focus on creativity instead of crises. In short, the store feels fast, stable, and fabulous, a true reflection of Love, Kiki’s style.
Ultimately, Love, Kiki found trust through our collaboration. They have a partner who understands their rhythm and a Shopify site that performs when it matters most. As one analyst put it, good design alone was enough to earn the judges’ praise. With our support, Love, Kiki’s digital presence can keep growing confidently alongside the brand’s creative vision.
