Marketing Automation for E-commerce: Tools and Workflows That Save Time and Increase Revenue

(Work Smarter. Sell Faster. Stress Less.)

Today’s e-commerce brands don’t scale with hustle.
They scale with automation-the systems running quietly in the background while you focus on growth.

At WTF Media, we help brands like The Plated Project, Zookeeper, Let’s Earth, Artisan Lab, AA Living, and more build automated workflows that save hours, reduce errors, and increase revenue without increasing effort.

Why Automation Matters

Automation helps you:

• Recover lost revenue
• Increase customer lifetime value
• Improve retention
• Reduce manual work
• Personalise at scale
• Improve performance marketing ROI
• Keep your Shopify store running smoothly

Essential Automations Every E-commerce Brand Needs

1. Abandoned Cart & Checkout Flows

If you’re not reminding visitors to complete their purchase, you’re leaving money on the table. We set up flows that feel human, on-brand, and perfectly timed and not spammy.

2. Welcome Series

Your welcome flow should feel like the warmest handshake ever.
Introduce your brand, tell your story, build trust, and nudge the customer toward that first purchase.

3. Post-Purchase & Review Requests

Your relationship doesn’t end at “Thank you for your order.”
Follow-ups build loyalty, reviews, and repeat purchases.
Brands like The Plated Project increased engagement massively just by refining this journey.

4. Win-Back Campaigns

Customers who haven’t bought in 60–90 days? Automation brings them back with the right offer at the right time.

5. WhatsApp Automations

For reminders, order alerts, shipping updates, and re-engagement.
Fast, direct, conversion-friendly.

6. Ad-to-Landing Page Automation

When your performance marketing and website flows speak to each other, magic happens.

We align:
Ad messaging
Landing pages
Offers
Tracking
Retargeting audiences

This removes friction and boosts ROI, something we implement actively for brands like Let’s Earth and Zookeeper.

7. Shopify Store Management Workflows

With our Shopify experts and e-commerce support services, brands automate backend tasks like:

Inventory alerts
Low stock warnings
Pre-order triggers
Automated tagging
Fulfilment workflows
Dynamic product recommendations
Your store becomes smarter, cleaner, and easier to maintain.
Tools We Love (And Use Daily)
Klaviyo - Email + SMS automation
Interakt / Zoko - WhatsApp flows
Hotjar/ Smartlook – Customer behaviour insights
ReConvert - Post-purchase upsells
Shopify Flow - Backend automation
Meta + Google Ads Manager

Why Automation Helps Performance Marketing

Better automation = better retention = better ROAS.
When ads bring traffic and automation nurtures relationships…

Your paid campaigns become more profitable because you're not leaking customers.

Automation isn’t “set and forget.”
It’s strategy, structure, and continuous optimisation.

WTF Media connects:

Shopify development
Performance marketing
Social media flows
E-commerce support
Data insights

So your brand grows quietly, consistently, and sustainably.

Automation is not about replacing humans.
It’s about freeing them to think, create, strategise, and scale.

Bring your goals.
We’ll bring the workflows, systems, optimisation and the fun.