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What is GEO (Generative Engine Optimization) and  Why It Matters for Your Brand
  • by WTF Media

What is GEO (Generative Engine Optimization) and Why It Matters for Your Brand

(SEO Isn’t Enough Anymore-AI Needs to Notice You Too) Search is changing.People aren’t just clicking websites-they’re getting answers directly from AI engines like Google SGE, ChatGPT and Perplexity. Which means your brand is no longer fighting for links.You’re fighting for...

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10 Essential Shopify Apps Every Growing Brand Needs
  • by WTF Media

10 Essential Shopify Apps Every Growing Brand Needs

(Plus: Why You Shouldn’t Install Everything You See) Shopify apps are like snacks.A few make your life better.Too many and suddenly everything slows down. At WTF Media, we help brands like The Plated Project, Nama Home, Zookeeper, and Shivan &...

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Performance Marketing Attribution: Understanding What’s Really Driving Your Sales
  • by WTF Media

Performance Marketing Attribution: Understanding What’s Really Driving Your Sales

(For Brands Tired of Guessing and Ready to See the Real Picture) Every founder has asked this question at least once:“What actually brought me this sale?”Google Ads? Instagram? WhatsApp? A creator? That reel from three weeks ago?Or your website finally...

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